THE ULTIMATE
FOOD DESTINATION
JULIA ZANIN
DE PAULA
DIRECTOR
LOOK & FEEL
As a latina, I'm OBSESSED with food, with good food. Ingredients in South America are fresh, handcrafted, and just naturally high quality. Tin Building has everything I could ask for: beautiful and unique ingredients to take home and an array of amazing gastronomy experiences to enjoy.
This project is exactly what I love to do: great content for unique and authentic NYC places. We will build content that feels current and organic, authentic, and fits social platforms like a glove. We can produce content that doesn’t feel like a commercial, but LOOKS like a commercial.
I suggest using what TikTok and Instagram Reels have been bringing to the table: structures that are already winning the game, but with pristine cinematography and craft. Some ideas for the hero and their adjacent materials:
1. Unexpected day date idea in NYC
2. The best hidden gem of NYC
3. Top 5 drinks to get at Tin Building
4. Top 5 things you should try at Tin Building
5. Best place to shop for special ingredients
The possibilities are endless if we capture genuine moments and beautifully delicious food. The end goal is to solidify Tin Building as New York’s culinary epicenter on social media organically and authentically.
ACTING
This is an example of what I've shot before for UberEats that have this authentic feeling on acting.
MOOD
This is an example of mood and interesting camera gags we can incorporate to our video.
APPETITE
APPEAL
With social media's shape and form, these films need genuine reactions, delicious food, impressive drinks, and views, all in one.
Appetite Appeal is the most important aspect of this project. It will integrate organically through the films. We will feel like we are simply documenting special moments and foods.
The audience will feel close to the experience so they WANT the experience. Resources like POV camera, transitions, stop motion, but mainly very impressive food and moments will be mixed to create relatable social media content that will make Tin Building the ultimate food destination.
TRANSITIONS
This is an example of transitions and camera movements we can incorporate into our narrative language. (paired with excellent appetite appeal)
