by Julia Zanin de Paula
Girls4Tech
PECULIAR PICTURES + MASTERCARD | 2024
MOOD
TECH
THE POWER TO TRANSFORM LIVES
What an important and inspiring missing Girls4Tech and Mastercard are leading. Women with knowledge and guidance have the power to change the world. Closing the gender gap in the STEM sector is fundamental to a structural change in society. So many capable and brilliant little girls can't even fathom dreaming about a tech career. So thank you for leading the change and giving voice to us.
Our campaign will be crafted to attract, provoke, and engage the audience to know more and support Girls4Tech. Giving more audience to the project can have a huge impact on future students and even bring more diverse voices to the program.
Though there are different approaches we can take with this project, the mission will always be to convey the powerful and emotional message that Girls4Tech transforms lives.
We will capture interviews and testimony from these select students, alumni, and faculty on beautiful Girls4Tech campuses.
We can also film our subjects walking through campuses, studying at the library or in groups outside, and interacting with faculty. It would also be incredible to get into some of our interviewees' routines and film them while they go about their day, perhaps even at their homes, and/ or offices.
By representing the true and diverse Girls4Tech population, the result will be a look and feel that is authentic, real, and intimate.
We'll show people of all colors, ages, and cultures coming together to further their education via a program designed to help girls interested in tech grow and flourish.
Some of the things we will cover during testimonies:
✓ How do other women in science look at you?
✓ How is Girls4Tech helping to close the gender gap in STEM?
✓ What are your dreams for the future?
✓ How can we inspire more women to pursue their true dreams?
✓ How do you feel when you see other women in tech around you?
✓ Can girls make a difference in the tech space?
✓ How has the program impacted you?
✓ Who are your biggest heroes?
Looking forward to making inspiring and meaningful content with you.
girls
